Thursday, March 21, 2024

The {deceptively} furious case of Rajbir Singh


One of the highlights of my Punjab visit were the 
delightful moments spent in the company of Rajbir Singh, who runs a car rental service based out of Amritsar, with modest operations that occasionally extend outside the state. 

As the snap shows, he doesn't wear a smile on his face, for his happiness and contentment spring from within, there's no display! He is unmistakably polite and soft-spoken, even though his sugar-free replies and characteristic poker face could mislead the passengers into presuming that the man at the wheel may lose his temper at the slightest provocation. As the journey progresses, all doubts vanish into thin air, but there's no effort from his side whatsover to underline his value prop!  

I was thoroughly impressed by his prompt and purposeful service that came hearteningly free of tall claims, high-n-mighty adjectives, marketing offers, loose talk, and even the spare-time philosophy that people generally offload on 'outsiders' to break the monotony of pick-and-drop travel. 

After 17 years in the armed forces, Rajbir came back home to start a new life and livelihood. His passion for cars paved the way for business which he conciously runs on a smaller scale simply to 'take it easy' 

And he does take it easy by leading a normal life built on fresh veggies from the fields, rigorous exercise at the Maharaja Ranjit Singhji Garden, and quality time spent at home. There's nothing processed about his life, including in the food for belly and food for thought, and yet he follows a killer process that doesn't need any certification.   

Rajbir tells only when prompted, and he never sells as a matter of policy! And he does well! The list of repeat customers is growing, if not in tandem with his contentment, a fact he shared like a trivia only because I probed deeper.    

The sukun (tranquility) on Rajbir's face is special, as if he is just back from a local Gurudwara, having soaked in the Shabad Gurbani insights and having savoured the delicious and wholesome langar meal; the best part is that the sukun is contagious too!